Kiiera ViV: A Brief Herbal History
The concept for Kiiera grew from the combination of two words. “Ki,” the
ancient Asian belief in a life sustaining, vital energy. And “era,” representing
a new generation of significant events in botanicals.
Scientists are just now beginning to test the properties of herbs, and are
being very pleasantly surprised by their research. They are finding out what
Chinese herbalists have known for centuries about the healing properties of
herbs. And these properties are in fact, scientifically verifiable.
In the beginning, all herbs were simply referred to as ‘divine herbs’ by the
Shamans who used them along with incantation and ashes to ‘heal’ people.
There were no ‘doctors’ as we know them today and certainly no corner
drug stores filled with pharmaceuticals.
The entire socio-economic structure 5000 years ago was built on agriculture.
Agriculture is where much of the knowledge of herbs and herbal remedies
originated. People used what was available to heal their ailments. Their
observations of the world around them led to the essential knowledge of
which plants, animals, animal products and insects had healing properties.
As farmers weeded their fields, they learned that the weeds they eradicated
provided fertilizer for their crops and that some of those same weeds had
healing properties that could cure them of disease and ease their pain.
Shen Nong is referred to in Chinese history as ‘The Divine Husband’ and
reportedly poisoned himself with seventy poisons in one day, he then used
hundreds of herbs to cure himself. Shen Nong may or may not have been
a real person, some believe that the stories are only legends, others believe
that he was a real person.
Because herbal research was not government regulated 5000 years ago,
much of today’s herbal knowledge is the product of simple trial and error
testing. Most of the testing has been done on human beings who had no
other options.
All food supplements are considered a subset of food, under federal law.
Vitamins, minerals, and herbs, whether they are in capsule form, liquid form
or chewable are regulated by federal law. The Food and Drug Administration
(FDA) and the Federal Trade Commission (FTC) enforce the laws that govern
the safety standards of food supplements as they do with all foods.
The Food and Drug Administration has not only the right but the obligation,
under the law, to stop the sale of any unsanitary product. The FDA requires
dietary supplements meet strict manufacturing requirements, including
regulations for potency, cleanliness, and stability.
The bottom line is that the supplements consumers purchase, vitamins,
minerals and herbs, are as safe as all of the rest of the food supply, when
used correctly.
Botanical Experts Talk Kiiera
Watch this incredible video interview with Peter Spiegel and Chris Kilham as
they share their personal stories of dedication to the the field of Botanicals
and herbal organic products.
Kiiera Founder, Peter Spiegel, is a highly successful entrepreneur who has
been both the originator and the driving force behind four successful companies,
each with annual sales of $100 to $200 million.
As Founder of Kiiera, Peter has created a revolutionary “Fusion” concept of
Direct Sales that combines the best aspects of Direct Response and Network
Marketing into the most dynamic and original global marketing force in the last
fifty years. Based on a revolutionary health technology and a business model
that can only be described as unique, Kiiera—a Peter Spiegel brainchild—is the
Business Opportunity of the 21st Century.
Chris Kilham is a medicine hunter, author and educator. The founder of Medicine
Hunter Inc., Chris has conducted medicinal research in over 20 countries including
India, China, Siberia, Brazil, Venezuela, Peru, Chile, Vanuatu South Pacific, Lebanon,
Syria, Ghana, Austria, Germany, Thailand, Malaysia, Morocco and the US.
http://www.medicinehunter.com/
Chris lectures extensively on holistic health and botanical medicines, throughout
the United States and the European Union and Hong Kong. Recent appearances
include American Herbalists Guild, Medicines of the Earth Symposium, Natural
Products Expos East and West 2008, Southwest Yoga, Midwest Yoga, Plant
Teacher’s Convergence, University of Massachusetts and Geneva Vitafoods
Conference.
Listen as they talk about Kiiera VIV.
Kiiera Viv, Antioxidant Powerhouse
As a modern tribute to the ancient roots of Schizandra, Kiiera introduces VIV. The only supplement to combine the benefits of Schizandra with a number of adaptogenic botanicals in clinically efficacious quantities to provide maximum benefits.
Viv also also enjoys an ORAC rating of 1365* making it an antioxidant powerhouse.
Kiiera, Herbs and Adaptogens
The term adaptogen is used by herbalists to refer to a natural herb product that is proposed to increase the body’s resistance to stress, trauma, anxiety and fatigue. In the past, they have been called rejuvenating herbs, qi tonics, rasayanas, or restoratives. All adaptogens contain antioxidants, but antioxidants are not necessarily adaptogens and that is not proposed to be their primary mode of action.
The concept of adaptogens dates back thousands of years to ancient India and China, but modern study did not begin until the late 1940s. In 1947, Nikolai Lazarev defined an adaptogen as an agent that allows the body to counter adverse physical, chemical, or biological stressors by raising nonspecific resistance toward such stress, thus allowing the organism to “adapt” to the stressful circumstances.
In 1968, Israel I. Brekhman , PhD, and I. V. Dardymov formally gave adaptogens a functional definition, as follows:
An adaptogen is nontoxic to the recipient.
An adaptogen produces a nonspecific response in the body—an increase in the power of resistance against multiple stressors including physical, chemical, or biological agents.
An adaptogen has a normalizing influence on physiology, irrespective of the direction of change from physiological norms caused by the stressor.
Under this definition, adaptogens would be nontoxic in normal doses, produce a general defensive response against stress, and have a normalizing influence on the body.
It is claimed that adaptogenic herbs are distinct from other substances in their ability to balance endocrine hormones and the immune system, and they help the body to maintain optimal homeostasis. Adaptogens are proposed to have a normalizing effect on the body and to be capable of either toning down the activity of hyperfunctioning systems or strengthening the activity of hypofunctioning systems. However, they are also proposed to be functional at the level of allostasis, which is a more dynamic reaction to long term stress, lacking the fixed reference points of homeostasis.
The commonly used adaptogens that can be found in VIV are:
Rhodiola Rosea:
Grows in cold regions of the world such as the Arctic, the mountains of Central Asia, the Rocky Mountains, and mountainous parts of Europe, such as the Alps, Pyrenees, Carpathian Mountains, British Isles, Scandinavia and Iceland.
Uses:
Used for centuries to cope with the cold Siberian climate and stressful life
Suggested For:
Strength
Endurance
Mental Performance
Reduce Fatigue
Decrease Recovery Time
In Russia, Rhodiola rosea, also known as golden root’, has been used for centuries to cope with the cold Siberian climate and stressful life. It has also been used for centuries in Scandinavia, both by the Vikings and the Sámi. Note that Rhodiola is sometimes inappropriately referred to as “Arctic Root®”, which is a trademark product name held by the Swedish Herbal Institute for an extract SHR-5 which contains unique Rhodiola rosea extracts tested in human clinical trials.
Rhodiola rosea is very effective for improving mood and alleviating depression. Research shows that it improves both physical and mental performance, reduces fatigue, and prevents high altitude sickness. Rhodiola rosea’s effects are attributed to its ability to optimise serotonin and dopamine levels and to its influence on opioid peptides such as beta-endorphins. In one study, the Rhodiola rosea group decreased proofreading errors by 88% while the control group increased proofreading errors by 84%.
Cordyceps
Cordyceps is a fungi that includes about 300 species. The Cordyceps sinensis is the most famous of these, having long been considered a precious ingredient in Chinese traditional medicines.
Uses:
Source of biochemicals with interesting biological and pharmacological properties
Suggested For:
Immunosuppressive drug
Anamorph and Ciclosporin
All Cordyceps species are entomopathogenic, fungi parasitic mainly on insects and other arthropods. The mycelium invades and eventually replaces the host tissue.
Elongated fruiting body may be cylindrical, branched, or of complex shape. The stroma bears many small, flask-shaped perithecia that contain the asci.
The genus has a worldwide distribution. Particularly abundant and diverse in humid temperate and tropical forests.
Some Cordyceps species are sources of biochemicals with interesting biological and pharmacological properties, like cordycepin; the anamorph and ciclosporin — a drug helpful in human organ transplants, as an Immunosuppressive drug.
The excessive collecting of Cordyceps sinensis for sale in traditional medicine poses a threat for the environment of the Tibetan plateau where it grows. The high price of wild C. sinensis has led unscrupulous harvesters to insert twigs or even lead wires into the stromata, thereby increasing the weight and price paid. Cultivated C. sinensis mycelium is a more sustainable alternative to wild-harvested C. sinensis, and may offer improved consistency. Artificial culture of C. sinensis is typically by growth of the pure mycelium in liquid culture–stromata are not produced apart from the insect host.
Eleutherococcus
Growing up to 2m at a slow rate. It grows in mixed and coniferous mountain forests, forming low undergrowth. Its native habitat is East Asia, China, Japan and Russia.
Uses:
Scientific studies indicate this adaptogen to be the strongest, and most potent.
Suggested For:
Strengthen immune system
Increased endurance
Memory improvement
Chemoprotective
DNA Repair
Anti-inflammatory
Normalize body function
Radiological protection
Anti-inflammatory
In human studies Eleuthero has been successfully used to treat bone marrow suppression caused by chemotherapy or radiation, angina, hypercholesterolemia, and neurasthenia with headache, insomnia, and poor appetite. Its anticholesteremic, has mild anti-inflammatory properties,is an antioxidant, and has Shown to reduces symptoms including fatigue, stress, neurasthenia and sore muscles. Greatly improves the hypofunctioning of the endocrine system, and helps resist adrenal exhaustion, useful when the hypothalamic-pituitary-adrenal (HPA) axis is depleted.
Eleutherococcus is a new addition to Western natural medicine, but has quickly gained a reputation. Currently, most of the medicinal research use of Eleutherococcus is in Russian or Korean. Eleutherococcus contains eleutherosides, triterpenoid saponins which are lipophilic and can fit into hormone receptorsEleuthero is neutral energetically and so is appropriate for daily use. Taken regularly, it enhances immune function, reduces cortisol levels and inflammatory response, and it promotes improved cognitive and physical performance
Schisandra
Native to East Asia, and also lso known as Magnolia Vine; Schisandra is a genus of shrub commonly grown in gardens. It is a hardy deciduous climber which thrives in virtually any soil.
Uses:
Has a protective effect on the liver and an immunomodulting effect.
Suggested For:
anti-oxidant
resist infections
increase skin health
combat insomnia
The dried fruit is used medicinally. The berries of S. chinensis are given the name wu wei zi in Chinese, which translates as “five flavor fruit, possessing all five basic flavors in Chinese herbal medicine: salty, sweet, sour, pungent (spicy), and bitter. In traditional Chinese medicine it is used to resist infections, increase skin health, and combat insomnia, coughing, and thirst.
Modern research suggests that schisandra and other lignans have a protective effect on the liver and an immunomodulting effect. Two human trials (one double-blind and the other preliminary) have shown that schisandra may help people with chronic viral hepatitis. Schisandra lignans appear to protect the liver by activating the enzymes that produce glutathione.
Over 19 species of the genus are said to be used in Chinese medicine, mostly as sedatives and tonics.
** Sources
http://en.wikipedia.org/wiki/Adaptogen
http://www.adaptogens.org